The two Pride strips are available for purchase today at the Apple Store (online). Apple will release a new operating system update that contains new watch face designs that correspond to physical ranges.
You will need to be running watchOS 6.2.5 to access them. Although Apple is quiet about when you will be able to do this. Instead of confirming the final release date, the iPhone maker is going so far as to say that the update is "coming soon".
Like regular watch faces, specific Nike designs can only be accessed on the Nike edition Apple Watch. Obviously, the physical bracelet can be combined with any version of the Apple Watch. But you won't be able to access the corresponding watch face unless you have an Apple Watch Nike model.
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The proceeds from the sale of the belts will be used to support several LGBTQ + organizations chosen by Apple and Nike, including GLSEN, PFLAG, The Trevor Project, Gender Spectrum, National Center for Transgender Equality and ILGA World, which brings together more than 1,500 member organizations in more than 150 countries and regions.