But some pointed out an striking similarity: the new Queen Bey line has the same colors as the British supermarket chain Sainsbury & # 39; s. Which means that the clothes in the Beyoncé line look like the Sainsbury uniforms.
And the grocery store wasted no time making the connection.
"Repping since 1869," tweeted the chain, referring to the store's foundation.
Then the jokes came.
"Clean in Hall 24," joked user Harvey, along with an edited photo of Beyoncé at a Sainsbury store.
But not everyone liked the humor.
Others obediently informed the chain that they did not have a brown and orange color combination.
The brand's Twitter account took everything seriously, calling pessimists "Karen" and creating the hashtag #SainsBey.
The similarity did not stop the success of the launch. All Ivy Park items on the Adidas website – even the socks – are completely sold out. And nobody seems concerned about looking like a Sainsbury's employee.