This British supermarket chain scoffed at Beyoncé's new Ivy Park x Adidas line, which looks a lot like their uniforms


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But some pointed out an striking similarity: the new Queen Bey line has the same colors as the British supermarket chain Sainsbury & # 39; s. Which means that the clothes in the Beyoncé line look like the Sainsbury uniforms.

And the grocery store wasted no time making the connection.

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"Repping since 1869," tweeted the chain, referring to the store's foundation.

Then the jokes came.

"Clean in Hall 24," joked user Harvey, along with an edited photo of Beyoncé at a Sainsbury store.

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"Who runs the crops? Beys" tweeted Tom Warren, referring to Beyoncé's song "Run the World".

But not everyone liked the humor.

The singer's fans came after Sainsbury & # 39; s, pointing to the store sales drop in one case.

Others obediently informed the chain that they did not have a brown and orange color combination.

The brand's Twitter account took everything seriously, calling pessimists "Karen" and creating the hashtag #SainsBey.

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The similarity did not stop the success of the launch. All Ivy Park items on the Adidas website – even the socks – are completely sold out. And nobody seems concerned about looking like a Sainsbury's employee.

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