Firms offered lots of wi-fi headphones in 2019. You already knew that although, proper? What you in all probability didn’t know was exactly what number of constitutes the aforementioned “a lot.” New numbers from Canalys make clear these successes. The analysis agency’s classification of audio merchandise is a bit of wonky, but it surely drives the purpose house nonetheless.
Of their phrases, we’re speaking particularly about “true wireless stereo” merchandise below the umbrella of “smart personal audio devices” — in different phrases, wi-fi headphones. Taken as a complete, the class (which additionally contains tethered wi-fi earbuds and over/on ear wi-fi headphones) hit 96.7 million shipments in Q3, making a 53% 12 months over 12 months development. For the fourth quarter (together with the vacations), the quantity is anticipated to interrupt 100 million, pushing issues to round 350 million for the total 12 months.
The “true wireless stereo” phase (absolutely wi-fi earbuds) noticed a 183% development for the quarter, overtaking wi-fi earphones and wi-fi headphones within the course of. One other not shocking factor: Apple led the pack, far and away. The corporate controls 43% of the market, per the agency. Xiaomi and Samsung are a distant second and third, respectively, at 7% and 6%, respectively. And Apple’s numbers will probably proceed to look fairly good with the nice and cozy reception of the AirPods Professional.
The market is prone to get much more fascinating in 2020 with the arrival of latest merchandise from giants like Google and Microsoft, coupled with an elevated presence of low-cost alternate options. However Apple’s stranglehold, notably amongst iOS customers, can be a troublesome one to interrupt.