OPPO India leads the medium premium segment with 26.8% market share – Technology News, Firstpost



If there is one thing that separates large technology companies from medium ones, it is the pace of innovation. With mobile technological innovations progressing faster than ever, the global brand of smart devices, OPPO has created a formidable reputation for you.

Indeed, 2019 saw OPPO's major technological progress globally and in the Indian market. Since the advent of the brand's Reno series in 2019, we've seen some of the most innovative features seen on any smartphone. From 10x lossless zoom to night photography, the Reno series featured some pioneering features.

Consumers were quick to spin and add to OPPO's success story as well. According to official data from International Data Corporation (IDC), the huge success of the Reno2 series, together with its other brands, raised OPPO's market share in the highly disputed premium smartphone segment to 26.8% in the fourth quarter of 2019. In other words, each fourth premium smartphone purchased by an Indian belonged to OPPO in the fourth quarter of 2019.


However, OPPO is not content to rest on its laurels and has set ambitious goals for the current year. Proof of this is in the recent announcement of the launch of the Reno3 Pro in India, with which OPPO will repeat the success of previous products in the Reno series. The launch also reaffirms OPPO's commitment to the Indian market to bring the most innovative products.

When OPPO first announced the 10x hybrid zoom technology in 2019, everyone sat down and noticed OPPO's technological prowess. The Reno 10x allowed consumers to have a professional-grade camera that they could use anywhere. The slogan "designed for creativity" captured perfectly what the device was capable of and perfectly presented the technological capabilities of OPPO. In August 2019, India watched the next edition of Reno devices – the Reno2 series that seamlessly incorporated productivity and creativity on the go. The Reno2 and Reno2 Z became the first smartphones in the world to offer a & # 39; pop-up camera with video bokeh effect & # 39 ;. Along with other enhancements, such as ultra-stable video and ultra-dark mode, the series was a complete package. On all smartphones in the line, the Reno series has effectively managed to present a unified and exclusive package of cutting-edge technology, first-rate hardware and exceptional performance. OPPO also registered a huge year-on-year growth of 88.4%, supported by the formidable Reno series. The Reno series has always been appreciated by Indian consumers and with each successor to the phone breaking new records, it is fair that the expectations of the Reno3 Pro are very high. From what has been revealed to date, it seems that the next smartphone is already with a stellar start. The Reno3 Pro is scheduled to debut with the world's first 44MP + 2MP dual camera that promises to offer images and videos par excellence.

With OPPO's continued focus on innovation and impressive new features in the Reno3 Pro, they will have yet another winner. The Reno3 Pro, like its predecessors, promises to be the perfect combination of innovation, performance and power.

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