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Bezos story is a 'warning' to Amazon board to make a succession plan: Yale's Jeff Sonnenfeld

However that does not imply Sonnenfeld thinks Bezos ought to go. He mentioned the CEO might have been “indiscreet and foolish,” however added, “How we judge somebody in a leadership role is — how do they respond and, of course, what’s the magnitude of what they did.”

On this case, Bezos was a “victim,” he mentioned. “This is not a situation [of] a guy who is abusing company resources or pilfering or harassing employees.”

Bezos additionally dealt with the controversy “effectively,” added Sonnenfeld. “He’s taken the weapon away. Instead of being held hostage by these people, he’s pretty much obliterated the issue. We think a little bit less of Jeff, but we are impressed, I think, with his resilience.”

Federal prosecutors are actually reviewing the Nationwide Enquirer’s dealing with of the story, a supply conversant in the matter instructed NBC Information. They wish to decide whether or not the tabloid violated an immunity settlement its guardian firm struck final yr within the investigation into Michael Cohen, President Donald Trump‘s former private lawyer. That deal required the corporate to conform to “commit no crimes whatsoever.”

Branding and advertising and marketing strategist Dean Crutchfield instructed CNBC that the CEO has put his firm “in a really bad spot” and famous this might “drag on” for a while.

“The richest man in the world could become the biggest joke in the world, and he certainly knows that,” the CEO of Crutchfield and Companions instructed “Power Lunch.” “So, there is panic running through his life and through his team.”

The controversy is not worrying Wall Avenue analysts. They do not assume it’ll have an effect on his capability to steer the corporate.

Shareholders, alternatively, had been a bit of jittery. The inventory closed down 1.62 p.c on Friday, including to losses that started after Bezos introduced on Jan. 9 that he and his spouse of 25 years, MacKenzie, are divorcing. After that announcement, on Jan. 31, the net retailer reported blended fourth-quarter earnings and issued weak steerage.

— CNBC’s Tucker Higgins and Yun Li contributed to this report.

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